--- title: How Do You Sustain a Culture of Innovation? description: Discover how GoTyme Bank's CEO, Coen Jonker, connects with employees to reinforce culture and vision, sharing insights from their transformative journey in digital banking. image: https://www.centreforteams.com/hubfs/Tyme%20Bank%20-%20Coenraad%20Note%20-%20Aug%202026%20v2.jpg --- [\+ 020 4538 9923](tel:+%20020%204538%209923)[info@centreforteams.com](mailto:info@centreforteams.com) [\+ 44 20 4538 9923](tel:+2045389923)[info@centreforteams.com](mailto:info@centreforteams.com) [![CFT-Nav-Bar-Logo-NEW](https://www.centreforteams.com/hs-fs/hubfs/CFT-Nav-Bar-Logo-NEW.webp?width=414&height=69&name=CFT-Nav-Bar-Logo-NEW.webp "CFT-Nav-Bar-Logo-NEW")](https://www.centreforteams.com/) [![Screenshot\_2024-06-19\_104847-removebg-preview](https://www.centreforteams.com/hs-fs/hubfs/Screenshot_2024-06-19_104847-removebg-preview.png?width=190&height=48&name=Screenshot_2024-06-19_104847-removebg-preview.png "Screenshot_2024-06-19_104847-removebg-preview")](https://www.centreforteams.com/) - 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If you ask digital banking unicorn [GoTyme Bank](https://www.gotyme.com.ph/) Group's Founder & CEO, [Coenraad (Coen) Jonker](https://www.linkedin.com/in/coenraadjonker/), he'll probably reply: "One person at a time..." When I met my friend Coen for dinner in Singapore this August, he had just flown in from London. He would be leaving again early the next morning to spend four days with a group of VIP's - office cleaners, programmers, project managers, and administrators at the company's Manila base. "I read them stories from this book," he explained, tapping the paperback I had resting on the dining table. The book, 'It's About TYME', written by professor of economics, [Adrian Saville](https://www.linkedin.com/in/adriansaville/) , and financial journalist and keynote speaker, [Bruce Whitfield](https://www.linkedin.com/in/bruce-whitfield/) , documents the extraordinary story of GoTyme's first decade of innovation, resilience, and growth - a frank account of the twists and turns of building, running and scaling a digital banking business serving emerging markets. Coen is about half-way through his personal 18-month mission of meeting with all 5,000 people in the organisation - in groups of about 40 people at a time. He gives each person a copy of the book. Then, they sit for an hour and talk. Coen recounts stories. He talks about the mistakes, the lessons they learned, the values and beliefs that have seen him and the leadership team through hard times. > **"We were forgetting our own stories - what made this all possible..."** "It’s been an extraordinary time of learning and sharing for me," Coen reflects. The schedule is punishing but he wouldn't have it any other way. "We were forgetting our own stories - what made this all possible..." **Last year, Tyme Group was TIME’s 100 Most Influential Companies of 2025 and is arguably the world's fastest growing digital bank in emerging markets.** When an innovative, fast-growing organisation scales and matures, when the natural fizz of the 'start-up' is petering out, it's easy to lose the vision, alignment, and culture that made it all possible at the beginning. **So, is there a 'culture code', and what is a leadership team's role in shaping and sustaining it?** My partners and I at the [The Centre for Teams](https://www.centreforteams.com/) are looking forward to this conversation next week. We'll share our experience of working with ambitious organisations in complex environments, as we explore the 'Culture Code' - an event run by [The Rail Innovation Group](https://www.railinnovationgroup.com/)'s [Deb Carson](https://www.linkedin.com/in/highspeedrailindustryleaders/) and [Liam Henderson](https://www.linkedin.com/in/liamhenderson/) . CFT will be joined in this conversation by: [Stephen Tomkins](https://www.linkedin.com/in/stephen-tomkins-87b09b4/) - BBV Project Director for HS2 Area North; [Emily Kent](https://www.linkedin.com/in/emily-kent-281b4991/) and her innovative team at One Big Circle - specialists in intelligent video solutions; and [Emma Pattison](https://www.linkedin.com/in/emma-pattison-a25a1b95/) - Jacobs Client Account Manager for Network Rail and our host London host on 21 October. 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